WorkINDEX

Wake Work*
2022
Sculpture
Installation
Print
The History of Oppression
2022
Presentation
Illustration
Print
The Liberation Economy
2022
Presentation
Illustration
Bulk Space
2021
Visual Identity
Making Room for Abolition
2021
Installation
Experience
Object(s)
Dark Matters
2021
Facilitation
Escaping Erasure
2020
Teaching
Experience
Enacting Tribute
2019
Object(s)
Video
civic engagement
La Lucha de los Raíces
2018
Facilitation
Research
Experience

Bulk Space

YEAR

January
2021

INTENTION(S)

No items found.

Medium(s)

Visual Identity

THEME(s)

arts and cultural production
Detroit

Role(s)

Designer

FORUM / publication

CLIENT or HOST

BULK SPACE

CREDITS

Location

BULK SPACE is an arts collective in Detroit dedicated to uplifting the works of marginalized artists in taking up physical and digital space. While transforming an old synagogue-turned-church into a creative sanctuary for artists, we developed a visual identity for the collective’s brand that would capture their desire to create a space for artists typically relegated to the margins by offering respite, safety and support to artists as they expand their practices within their walls and through their programming.

Wordmark

BULK SPACE intends to create opportunity for artists to make their best work, stretch, grow, and expand. The wordmark reflects this vision in two key ways and, in every situation, remains relatively subdued in order that artists and artworks can take center stage: First, selected letterforms, when set in Reglo, can expand horizontally to visually occupy more space. The entire wordmark can be used to take over margins in order to produce a frame that visually centers artists and their work, moving them out of the margins and into full view. The same treatment can be used for special situations, as shown below.

There are 9 interchangeable variations of both primary and secondary wordmarks shown here, though the one shown to the left should be used most consistently. 
There are 9 interchangeable variations of both primary and secondary wordmarks shown here, though the one shown to the left should be used most consistently.
When displayed in small settings, like social media icons and favicons, the variants of the wordmark shown here apply.
When displayed in small settings, like social media icons and favicons, the variants of the wordmark shown here apply.

Color

The color palette is meant to allow for some variance between more “serious,” practical pairings — like light blue and soft black when legibility is important — and pops of color when it’s time to play.
The color palette is meant to allow for some variance between more “serious,” practical pairings — like light blue and soft black when legibility is important — and pops of color when it’s time to play.

Typography

typography.jpg

Image and Pattern

The sanctity of this space and the pursuits artists will undertake within Bulk Space’s walls and with its support are reflected, subtly, in the sacred geometries that became an integral part of the identity. Some sacred geometries appear in nature. Others have been used for thousands of years to construct architectures and objects that need to last. The five platonic solids, shown here, are the only polyhedra in which every face is the same regular polygon: a triangle, square or pentagon. As platonic solids represent the most basic, stable building blocks of our physical and spatial realities, Bulk Space intends to build a multi-dimensional platforms in which artists can come together and connect to resources, tools, equipment, and people.

3D polyhedra can be used as elements in illustrations. Flattened polyhedra patterns can be used as masks for photos or as patterns in illustrations. Regular polygons — including equilateral triangle, square, and pentagon —can be used as masks for ph…
3D polyhedra can be used as elements in illustrations. Flattened polyhedra patterns can be used as masks for photos or as patterns in illustrations. Regular polygons — including equilateral triangle, square, and pentagon —can be used as masks for photos or to compose patterns in illustrations, as seen in use below.

In Use

Business cards use the wordmark as a framing device and to draw attention to each collective members’ name.
Website concepts draw on all the elements defined previously: the wordmark frames the site’s central content, sacred geometries frame images, and type treatments draw attention to collective members.

tshirt_mockup.jpg
bags.jpg
4_buttons.jpg

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